If you're like us, there was a time when you were hell bent to change the world. Nothing big, just make it a little better place for everyone and everything. But like most people, you become so involved in surviving that it's your immediate world that gets the focus. Getting to work, keeping the bastards at bay and paying your rent. Until you wake up one day and realize that you're only watching the world change on television. 4oo channels of HD cable, but still, only watching.
We just launched our site, cnchnz.com. The whole point of it is to create a brand that gives a voice to the best of human intentions. You know caring, understanding and respect for the earth and it's inhabitants. A brand that allows you to take your conscience (cnchnz) out for a walk in public without fear of having to defend it to someone wearing a beer logo or a cute picture of a farting bunny on their shirt.
Now we don't mean to suggest that simply wearing a brand around on a shirt alone is enough to change the world. It's not that easy. But, most people still aren't willing to take a rubber bullet at a G7 summit and many just can't get the time off work necessary to chain themselves to a redwood.
That doesn't mean people don't care.
Besides which, real change ultimately comes not from the individual acts of a few but from the collective voices of the many.
So what cnchnz is trying to do is to create a mass brand that financially supports organizations working for change. One that enables the will and the voice of the many to be seen and heard. And tries to do so in a responsible way. The hope is to enable change by enabling everyone.
Look, we're not simple people and we know change isn't easy. We know that it also takes political, cultural and social change along with the mitigation of fear, prejudice and ignorance. And all those things start with people. Lots of ordinary, everyday, hard working, respectable people all willing to reveal their conscience (cnchnz).
That's it. We're not perfect. We're not trying to preach or say we have the answer. (hey, at times it's still tempting to waste and afternoon watching the 400 channels of HD cable.) We're just going to see if we can make a difference and help other people do the same.
3 comments:
Welcome to the blogosphere. Pithy innagural post. You have a career in writing or changing the world.
i'm in. i believe it takes a lot more small voices to make the loud voice. well done, my friend. well done.
It's a start, and that's the first step... many small first steps can make a lot happen if we all try to focus on what's truly important!
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